Avid Joins Roybal School of Film and Television Production Magnet

(Image credit: Avid)

BURLINGTON, Mass.—Avid announced this week that it is the first technology Founding Partner of the Roybal School of Film and Television Production Fund, which was established by George Clooney, Grant Heslov and Creative Artists Agency’s Bryan Lourd, to support The Roybal Film and Television Production Magnet, a specialized academy based in Los Angeles that was created to provide a more inclusive pipeline of historically underrepresented college- and career-ready students pursuing below-the-line careers in film and television. Avid says its investment will include the comprehensive tools, curriculum and support to get Roybal’s high school students and teachers professionally certified in video and audio editing.

Students are already using Avid tools in a new Post Production Lab sponsored by Avid at the Edward R. Roybal Learning Center.  The space is equipped with Media Composer and Pro Tools software and complete PC workstations. Over the next three years, 90 student editors will be able to learn and work simultaneously in the lab and earn industry-recognized Avid certifications by the end of each school year. Avid’s learning services team organizes deep curricular consultancy and training to ensure Roybal teacher readiness, while the company’s customer care organization provides installation and on-call support.

“Roybal is an engine for tangible progress in the local community that is pushing forward through an extremely motivated partnership with Hollywood’s leading professionals,” said Blanca Cruz, Principal of the Edward R. Roybal Learning Center. “With Avid's support, our students now get hands-on experience with the technology of editing, and more visibility into college-level media arts education and the profession through the company’s global network. Together, we are constructing entirely unique pathways for L.A. families to travel toward rewarding careers in the arts.”

“We couldn’t be more excited to have Avid on board. They’re a huge part of post production in our industry and now will be a huge part of educating our underserved community,” said George Clooney, Roybal Advisory Board Member.  “This is a giant step.”

Avid’s CEO and President Jeff Rosica added, “Roybal strikes right at the heart of two glaring needs in the entertainment business. First, underserved people need more effective access to our industry. Second, we’ve got to close the widening skills gap in the essential professions below-the-line in broadcasting and filmmaking. It’s the perfect intersection where we can help students’ curiosity catch fire and start to pursue a creative calling— and I strongly encourage the global media technology community to pitch in.”

“Personally, I’m thrilled for the kids now that Avid has come on board to enrich Roybal’s post production learning track,” said film editor and Roybal Industry Council Member Joi McMillon, ACE. “The majority of editors who do what I do, work every day with Avid’s tools. Knowing how to handle that technology is the bridge from dreaming about making stories for the big screen, to being called upon to help bring them to life.”

Along with Avid, other founding-level corporate partners from Hollywood supporting Roybal’s mission include Amazon Studios, Disney, Fox Corporation, THE HISTORY Channel/A&E Networks, NBCUniversal/Telemundo Enterprises, Paramount, and Warner Bros. Discovery.

Tom Butts

Tom has covered the broadcast technology market for the past 25 years, including three years handling member communications for the National Association of Broadcasters followed by a year as editor of Video Technology News and DTV Business executive newsletters for Phillips Publishing. In 1999 he launched digitalbroadcasting.com for internet B2B portal Verticalnet. He is also a charter member of the CTA's Academy of Digital TV Pioneers. Since 2001, he has been editor-in-chief of TV Tech (www.tvtech.com), the leading source of news and information on broadcast and related media technology and is a frequent contributor and moderator to the brand’s Tech Leadership events.